Reciprocal Link Building
Reciprocal links are links between two sites that have been created and linked to each other for a number of possible reasons. The site owners may do this to give visitors a chance to see both sites, as they may be related, or as a show of partnership.
The major commercial search engines do provide some information about linking in their guidelines:
Google Link Schemes:
Google’s page on Link Schemes warns site owners that some kinds of linking might impact the ratings of their web sites negatively, including:
¢Links intended to manipulate PageRank
¢Links to web spammers or bad neighborhoods on the web
¢Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
¢Buying or selling links that pass PageRank
Yahoo Link Schemes:
Yahoo, in their Search Content Quality Guidelines, provides examples of content that they don’t want included in their search engine, such as:
1.Sites cross-linked excessively with other sites to inflate a site’s apparent popularity
Windows Live Help:
Windows Live Help, in their page on Guidelines for successful indexing, include amongst their list of “techniques that might prevent your website from appearing in Live Search results,” the following:
¢Using techniques, such as link farms, to artificially increase the number of links to your webpage.
Pros of Reciprocity
¢Increase site rank
Cons of Reciprocity
¢Inappropriate Liking causes to degrading site rank
¢Inappropriate Liking causes leading to less traffic.
PPT : reciprocal-link-building