Reciprocal Link Building || digital nagi

Reciprocal Link Building

Reciprocal links are links between two sites that have been created and linked to each other for a number of possible reasons. The site owners may do this to give visitors a chance to see both sites, as they may be related, or as a show of partnership.

The major commercial search engines do provide some information about linking in their guidelines:

Google Link Schemes:

Google’s page on Link Schemes warns site owners that some kinds of linking might impact the ratings of their web sites negatively, including:

¢Links intended to manipulate PageRank

¢Links to web spammers or bad neighborhoods on the web

¢Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)

¢Buying or selling links that pass PageRank

Yahoo Link Schemes:

Yahoo, in their Search Content Quality Guidelines, provides examples of content that they don’t want included in their search engine, such as:

1.Sites cross-linked excessively with other sites to inflate a site’s apparent popularity

Windows Live Help:

Windows Live Help, in their page on Guidelines for successful indexing, include amongst their list of “techniques that might prevent your website from appearing in Live Search results,” the following:

¢Using techniques, such as link farms, to artificially increase the number of links to your webpage.

Pros of Reciprocity

¢Added Traffic

¢Increase site rank

Cons of Reciprocity

¢Inappropriate Liking causes to degrading site rank

¢Inappropriate Liking causes leading to less traffic.

PPT : reciprocal-link-building



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