All Google Updates for SEO

Google has a long history of famous algorithm updates, search index changes and refreshes.

google updates

What is Panda Update ? 

Panda update was first released in Feb 2011 and major purpose of this update is to penalized the website with low quality content or duplicate or thin content which was created only for SEO purpose. In May 2014 Panda 4 was release which has hit many major brand sites like ebay, ask.com, biography.com and many other sites.

What is Penguin Update ? 

Penguin update was first released in April 2012. This update targeted the websites using black hat seo techniques and using over optimization by violating the search guidelines. Later releases of Penguin update has targeted the websites generating links from low quality sources with keyword reach anchor text.

What is Humming bird update ? 

This update was released in August 2013. The purpose of this update was to understand the intent of the user in the query and provide the results best suitable for user. Instead of ranking a page because of keyword density, this update understand the semantics of query, relevancy of content and provide the suitable results.

For example if you search for keyword : “which is best business hotel in hyderabad ?” then humming bird will understand the intent of user and provide the results for “best business hotel in hyderabad” by ignoring the words [which is] and [?] to provide relevant results.

What is EMD update ?

This update was released by Google in Sep 2012 to target low quality websites which used exact match domain name sites. The major sites which hit with the update the long tail domains with keywords. Sites like www.buy-best-laptops-online.com were hit with the update. Even some good sites were hit with this update. Example http://www.pooltables.com has lost the 1st position after EMD Update.

If we use a keyword in domain, Will it hit with EMD filter?

If we use a keyword in the domain along with other words or brand name, we must ensure that we are providing quality of content in the site which is protect from EMD filter.

What is Pigeon Update?

Google have released this algorithm to provide more relevant results in Google Local Results. The algorithm consider other traditional web search signals as crucial factors for local ranking. This algorithm name was coined by “Search Engine Land”.

What is Pirate 2.0 Update ?

This update was released to target the websites which distribute the pirated material like pirated movies, software and other copyright material. Most of the torrent sites, online movie distribution sites were hit with this update.

The best source to see all updates ordered by date: Moz Algorithm Updates

Reciprocal Link Building || digital nagi

Reciprocal Link Building

Reciprocal links are links between two sites that have been created and linked to each other for a number of possible reasons. The site owners may do this to give visitors a chance to see both sites, as they may be related, or as a show of partnership.

The major commercial search engines do provide some information about linking in their guidelines:

Google Link Schemes:

Google’s page on Link Schemes warns site owners that some kinds of linking might impact the ratings of their web sites negatively, including:

¢Links intended to manipulate PageRank

¢Links to web spammers or bad neighborhoods on the web

¢Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)

¢Buying or selling links that pass PageRank

Yahoo Link Schemes:

Yahoo, in their Search Content Quality Guidelines, provides examples of content that they don’t want included in their search engine, such as:

1.Sites cross-linked excessively with other sites to inflate a site’s apparent popularity

Windows Live Help:

Windows Live Help, in their page on Guidelines for successful indexing, include amongst their list of “techniques that might prevent your website from appearing in Live Search results,” the following:

¢Using techniques, such as link farms, to artificially increase the number of links to your webpage.

Pros of Reciprocity

¢Added Traffic

¢Increase site rank

Cons of Reciprocity

¢Inappropriate Liking causes to degrading site rank

¢Inappropriate Liking causes leading to less traffic.

PPT : reciprocal-link-building

 

What is SEO?

SEO in on the concept in digital marketing. Digital Marketing is marketing through online means digitally.

What is SEO?

Image result for SEO

SEO means Search Engine Optimization. In this SEO we have two type of SEO’s are their,

  1. On-Page optimization.
  2. Off-page Optimization

On-page Optimization:

On-page optimization means optimizing the webiste with-in the backend. On-page optimization is the most important for the getting good ranking in the search engine ranking pages(SERP). In this on-page optimization so many metrics you need to follow by the google.

On-page Techniques

Content of Page

The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.

Title Tag

Title tags are the second most important on-page factor for SEO, after content.

Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.

The title element of a web page is meant to be an accurate and concise description of a page’s content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations.

URL Structure

The URL structure is an important part of on-page SEO. Whenever I talk about URL structure, I prefer to split it into 4 major parts:

1) Permanent links – Permanent links are the URL’s of each page. Good URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts.

2) Categories – Group your pages into categories to help users and search engines find what they want faster. It’s like having a warehouse with lots of uncategorised items versus a warehouse with all the items assigned to a dedicated category. You can have sub-categories as well but my advice is not to go over one level. For example a good category structure is:

Digital nagi>home>SEO>What is SEO?

3) Breadcrumb – A breadcrumb is also important for all your pages because it allows users to navigate your website in a structured way since they always know where they are and how deep below the home page.

4) User Sitemap – One of your options in the main menu should be the User Sitemap. This is an html file that represents the structure of your website.

Internal linking

Linking to pages within your website is very important for SEO.

Off-page Optimization:

As we all know, the Search Engine Optimization field is booming day to day with new inventions and innovations. People may not know that much of what they have learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he’ll lag back in the SEO race.

Being an SEO Professional, I hereby suggest some the factors that deal with off-page SEO. I found this forum to be the best suited place for sharing. Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.

1). Community Creation in Social Networking Sites

Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.

2). Blogging

This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you’re trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you’re not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3). Forum Postings

Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka “Do-Follow Forums”).

4). Search Engine Submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

5). Directory Submission

Many people may say that directory submission is dead. As far as I’m concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don’t go for it.

6). Social Bookmarking

Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

6). Link Exchange

Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google’s PageRank algorithm. Beware of Black-Hats while doing exchanges.

7). Link Baiting

Suppose you have copied/published another website’s news or content in your blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

8). Cross-Linking

Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.

9). Photo Sharing

Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

10). Video Promotions

Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

11). Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

12). Local Listings & Yellow Pages

Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

13). Article Submission

Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it’s usually a slower process).

14). Press Release Promotion

If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

15). Classifieds Submission

Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.

16). Social Shopping Network

If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

17). Answers

Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don’t spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)

18). Document Sharing

Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.

Latest Changes in Google AdWords | Digital Nagi

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Latest Changes in Google AdWords:

Expanded Text Ads Get Double Headlines & More Characters

With new, expanded text ads, headlines are about to get much bigger – advertisers will soon be able to have two 30-character headlines, up from a single headline of just 25 characters. In early testing, Google found this change dramatically increased CTR – by as much as 25 percent.

In addition, Google is expanding the number of characters that can be in the description line. Advertisers will soon have the ability to write a single 80-character description line, a 5-character increase over the current pair of 35-character description lines. You’ll also notice that the display URL has been removed, as AdWords will automatically extract the domain from the final URL. Advertisers can then add in one to two paths to enhance the display URL.

Changes to Device Bidding

Finally, some changes are coming to the AdWords bidding process.

Currently, advertisers set a base desktop bid and then set mobile bids as a multiplier on the base bid. This was introduced with Enhanced Campaigns. (And tablet is stuck with desktop, something a lot of PPC people have complained about, though tablet searches only account for about 5% of traffic and aren’t growing.)

Going forward, this is all being decoupled. You will have the ability to set mobile bids, desktop bids, and tablet bids independently or make them dependent on each other. This gives advertisers a little more flexibility and further enforces Google’s mobile-first viewpoint (why start with the desktop bid if everything is moving to mobile-first?).

New Responsive Display Ads

Get ready for Responsive Display Ads. Soon you will just have to give Google a URL, headline, description, and image, and Google will create responsive display ads for you. You will be able to run ads that adapt to the content of the websites they’re on and apps in the GDN. This includes native ad inventory.

This is really cool because it’s a pain to create ads for all the different formats (skyscraper, leaderboard, square, rectangle, etc). Google is eliminating this hassle with Responsive Display Ads – they will figure out the best format for your ad depending on where it is being served.

Expect all these changes to roll out later this year.

 

How Important Digital Marketing For a Business???

Digital Marketing is one of the most advertising way for boosting a business.

The digital revolution has connected the world in previously unforeseen ways, and when it comes to marketing your product or service, that is very good news. But why is digital marketing so crucial for your business? Because it is fast replacing its more traditional counterparts, which in the space of just a few years might be gone completely.

There are other reasons you need to fully embrace digital marketing for your business right now:

While fewer and fewer people are buying print newspapers, more and more people – of every age and generation and belonging to every socio-economic group – are turning on laptops, iPads and smartphones. Statistics show that in a country like Australia, almost everyone – more than 90% of the population – are now online. That’s an awful lot of potential customers, all within your grasp.

As quickly as you can click a mouse button, you can be digitally marketing your product to a specifically-targeted audience. And not just that, by sitting in the driver’s seat of your website, Facebook, Twitter and LinkedIn accounts, you can stay in control and ensure that changes of strategy in your mind can be instantaneously delivered to your customers without involving a sluggish and expensive middle-man.

Before, you would market your business in costly traditional ways, such as in phone books and directories, and even in magazines, newspapers and on radio and television. But your customers are now online, learning not only about the world but the products they want to buy through things like Google search and Facebook. That is not only good news for your hip pocket – with online marketing costing a mere fraction of traditional marketing but potentially reaching a much bigger audience – but also for your business at large, because it levels the playing field when it comes to competing against even much bigger businesses with huge marketing budgets. Banner ads, pay-per-click, email, mobile and social media advertising are as achievable for you as they are for the biggest of your rivals.

With traditional marketing, those with the biggest budgets won the day and the customer. But digital marketing not only levels the playing field when it comes to the more affordable outlets of today, it allows you to get creative. Now, high creativity and motivation allows you to out-strategise and out-research your competitors with much bigger budgets by using creative ideas and clever content, with blogs not only keeping your audience entertained, engaged and up-to-date but your all-important SEO value as high as possible.

Social media channels in particular allow you to cut through the usual marketing hype and connect directly with your customers. Engaging and interacting with current and prospective clients, for example through comments sections, not only builds your brand and gives you fast access to honest feedback, it allows you to build real and genuine relationships with your clients, gaining their trust and getting instant recommendations to their ‘friends’. It also gives you a direct line to your targeted demographic, and an opportunity to simply ask them a question and get an honest, uncensored answer, because constructive criticism can be even more valuable than compliments.